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88 Shanghai Countdown

Creative Direction

Adobe Illustrator

Created from February – March 2022

88 Shanghai Countdown is an annual kickoff event marking 88 days until graduation for seniors at NYU Shanghai, held on March 4, 2022. As the creative director on the commencement committee, I created the brand identity for the event, including event decorations, promotion, and merchandise.

Due to COVID-19 travel restrictions, the senior class of 2022 has been spread out across Shanghai, New York, Abu Dhabi, and all across the world for the majority of our college years. Facing semi circle motifs were used across the background gradients, type, and patterns to reflect the physical separation, yet united community, of this global class.

Logo

Inspired by the typography work of Kenichi Minami, this custom typeface puts a playful edge on the Chinese characters for Shanghai (上海).

Subtle gradient purples and blues, based on NYU's iconic purple, are contrasted with a graphic bright yellow-green to create a futuristic tone.

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Promotional Poster

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Program

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Photo: Yuhong Zha

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Photo: Yuhong Zha

Signing Board

Red carpet background board for seniors to sign their names and take pictures in front of.

Front cover

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Back cover

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Inner spread

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