Code and Theory

agentic WEBSITE DESIGN • 2024

AGENCY Code and Theory
ROLE Visual Product Designer
SKILLS Digital Branding
Website Design
UX Design
Design System
TEAM Neil Stoeckle / Design Director
Camryn Simon / Product Strategist
Sean Lurie / Associate Experience Strategy Director
Aaron Wachsstock / Senior Experience Designer
Claudia Goonan / Senior Product Designer
Emily Gui / Visual Design Intern
TOOLS Figma

Code and Theory is a technology-first creative agency based in New York City. As a Visual Product Designer, I helped design a new agentic experience for the agency site to encourage exploration and discovery tailored to individual users’ interests and activity.

AI powered the entire experience. By tracking user activity throughout the site, only selective content that best fit the user’s needs and interests would be presented. Generative prompts would suggest new exploration paths as the user navigated through the site.

The goal was to disrupt typical website experience frameworks. The new site experience was framed around immersive, full screen editorial layouts, akin to magazine spreads or Instagram stories.

I designed page layouts, built and maintained an AI-responsive design system, defined touchpoint interactions, mapped user flows, and collaborated with developers to build the site.

homepage scrolling experience

mobile homepage flow

ai wayfinder search bar only presents the most relevant results.
users can dive deeper into individual pieces of content.
user activity is saved in breadcrumbs to track exploration history.

nav experience

generative prompt guides exploration

waypoint prompts expanded